Even if Faragrija.ro is a niche product (it’s not an insurance, but help insured customers), it offers added value and quality to the customers who buy it, helping them in difficult moments (in case of car accident). It is also a good source of profit for resellers, the commission reaching even 30%. The ideal customer profile. The profile of the ideal buyer is represented by the female segment, preferably mothers with children but also digital savy young people.