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Latest articles

Aura Dumitru is Communication Engineer & Partner at MakeSense. Her role there is to help build a business where one would like to work 20 years from now. Not a bad goal. But until then, let’s focus on what 2019 has to offer: influencer marketing and expertise. Because this is what this interview is all about. […]

The post Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias appeared first on 2Performant Blog.

Aura Dumitru (MakeSense): An influencer marketing campaign comes with great assets – authenticity and bias

Yanitsa Tsvetkova is one of the (Bulgarian) influencers who contributed to the recent marketing campaign developed by VIVRE. The campaign ran through 2Performant‘s new influencer marketplace. Truth is there is no simple or sure recipe on how to get to be an influencer. But for Yanitsa the path to getting there has been marked by hobbies, art and solid […]

The post Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes appeared first on 2Performant Blog.

Yanitsa Tsvetkova: Being an influencer is not about the number of followers. It’s about sharing your experiences and supporting just causes

„Being a successful influencer is not about selling a brand’s image; it’s about trying to change things for the better for the lives of people who follow them”. The words belong to Stefana Olaru – blogger, YouTuber, photographer and, for today’s purpose, influencer trying to change the world. Ștefana is also one of the influencers […]

The post Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income appeared first on 2Performant Blog.

Ștefana Olaru (influencer): I am one of those lucky ones; where hobby becomes source of income