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Many times marketing departments are shocked to find out that the overall marketing budget generates a very small or even a negative ROI, even if every marketing channel is optimised and generates a positive ROI. How can this be? Well, it’s the attribution models’ fault. Attribution models usually come along with a problem: they […]
How do you characterize the evolution of Romania’s e-commerce market in recent years, from the GPeC point of view? In the 13 years of the GPeC, we have had over 1,000 online stores participate in the GPeC Competition, and we have noticed their evolution from websites that did not respect any usability principles to websites […]
The post Passion, a lot of work, and perhaps a small dose of ‘madness’ – an interview with Andrei Radu, CEO & Founder of GPeC, the most important e-commerce event in CEE appeared first on 2Performant Blog.
Who generated the sale? How has each marketing channel contributed to the conversion? There is a common confusion between attribution models and pricing models in online advertising. This confusion leads to wrong business decisions and ultimately wasted money. The attribution model involves tracking conversions for all traffic sources based on a model in an analytics […]
The post Attribution vs. Payment Models in Marketing: What can I do to pay less for a sale? appeared first on 2Performant Blog.